ELCO’s Birch System Wins 2021 Product Innovation Award

VERNON, CA – ELCO Lighting’s Birch™ System was honored with the Architectural SSL Product Innovation Award (PIA) in the category of Outstanding Components & Light Sources.

            The PIA recognizes innovative LED and solid-state luminaries and fixtures that are currently on the market. The judges are a distinguished panel of designers and lighting specialists who are skilled in product evaluation, and thereby award manufacturers based on attributes, qualities, functionality, and/or performance beyond industry standards.

“Maximum control and adjustability,” noted one judge. “Very good for retrofits.”

            The Birch™ System is a die-cast module housing with a high-quality commercial grade LED technology that provides increased durability and illumination with a 5-CCT Switch, 3-Lumen output switch, and excellent color rendering 93+ CRI. The system works with 4-in, 6-in, and 8-in Birch Commercial Frames, Remodel, Retrofits and Twist-On Trims. Ideal for hotel, hospitality, convention, and retail spaces.

            “We wanted to create a commercial grade line with functionality and flexibility beyond other downlights in the market,” said Brandon Cohen, ELCO Lighting’s Director of Operations. “Receiving the Product Innovation Award has given us confidence that we have done that.”

ELCO’s Birch System Wins 2021 Product Innovation Award

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