Independent Electric Supply Unveils New Branding

Independent Electric Supply Unveils New Branding

SAN LEANDRO, CA- California-based electrical distributor Independent Electric Supply announced it has rebranded to Independent Electric, A Sonepar Company. The evolution of the company name reflects the growth of the organization from leading supplier to comprehensive provider of innovative solutions for the electrical, construction, and utility industries.

“We are so much more than a supplier,” explained David Jones, President of Independent Electric. “Our passionate, creative folks develop inventive solutions for our customers and manufacturing partners each and everyday. Our new name reflects our transformation to a solutions provider offering logistics along with a broad range of services and support.” 

In addition to the updated name, the company unveiled a new logo that conveys the organization’s vision for the future. The fluid, interlocking rings represent the ease with which the company interacts with its customers and vendor partners, while the streamlined typeface reflects the modern, efficient way they meet the ever-changing needs of the markets they serve.

Independent Electric is an integrated electrical supply chain partner with 19 branches in Northern California and Arizona. Together with two specialty divisions, Independent Power Systems and Independent Utility Supply, the company serves the electrical construction market with dedicated associates specializing in lighting, switchgear, wire management, tool & safety, renewable energy, and enhanced logistics solutions. Independent Electric was founded in 1976 and has been a member of Sonepar USA since 2011.

Sonepar USA is an independent, family-owned company with global market leadership in the B-to-B distribution of electrical, industrial and safety products, services and solutions. We are a proud member of the Sonepar Group, the world’s largest privately-held electrical distributor. Sonepar entered the US in 1998 and has continued to grow due to strategic acquisitions and organic growth. Today, Sonepar USA is represented by 14 locally-managed operating companies with over 700 locations nationwide. For more information, visit soneparusa.com.

February 11, 2020
Filed in: Pacific
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