CARY, IL – Light Efficient Design continues to focus on Innovation and it is critical we continue to evolve as a company. In order to progress, they’ve hired Chris Pickering as Director of Solar. Chris will help take their Solera Solar Lighting brand from a steady organic growth portfolio of products to a significant growth brand.
“Over the past 12 months we have seen greater market acceptance of Solar LED fixtures than the previous three years. Our channel partners are excited to promote and sell the Solera line of products. With Chris’ expertise and focus on adding new products, I see this brand growing exponentially.” – Doug Knebelsberger, Senior VP of Sales & Marketing
Chris brings decades of sales and marketing experience to Light Efficient Design, including 15+ years in the electrical distribution industry. He has worked for some of the largest companies in the industry such as GE, Eaton and WESCO. Chris’ primary focus will be supporting and driving sales of Solera Solar Lighting products and will also assist with product development and marketing.