Nora Lighting Launches New So Cal Sales Strategy, Porter Lighting to Oversee All Marketing Channels

Nora Lighting Launches New So Cal Sales Strategy, Porter Lighting to Oversee All Marketing Channels
Don and Gina Porter


COMMERCE, CA – Nora Lighting has announced a major new sales and marketing strategy for southern California with the appointment of Porter Lighting Sales (PLS) as the agency for all commercial representation.

PLS will oversee the entire network of Nora marketing channels, including distribution, electrical, specification, showroom and internet.

PLS is headed by Don and Gina Porter, who have more than 20 years experience representing the Nora product line. The firm is based in Brea, CA, and is committed to major staff expansions to oversee the multiple Nora markets.

“Nora Lighting is taking charge of our sales and marketing efforts throughout southern California with this new initiative,” announced Fred Farzan, Nora Lighting CEO and president.

“By tying all segments together we hope to achieve improved market penetration, provide consistent education and training, and facilitate faster information flow across all business segments,” he said.

“This innovative strategy is in response to market demands. Today’s lighting buyers and specifiers want the highest levels of product knowledge and design expertise in real time, in order to make smart decisions.

“With his many years of hands-on experience, Don Porter is a go-to person that southern California customers trust for his expert LED knowledge.

He has a reputation as a problem-solver and is up-to-date on evolving LED technologies and well-acquainted with all product lines and trends,” said Farzan.

“This synergy will build greater mutual sales through unified efforts in presentation, promotion and education.”

Nora Lighting is an industry leader in the introduction of energy-saving fixtures for commercial, residential, hospitality, healthcare and other applications.     The company offers one of the industry’s most comprehensive lines of LED products for residential and commercial applications, including: LED dedicated and retrofit downlights; smart LED RGBW retrofits; LED track and rail fixtures; LED edge-lit panels; Center Basket Troffers; LED MLS (multi-lighting systems); LED linear and under cabinet lightbars; LED puck lights; LED high-output, Hy-Brite, side-lit, CCT (color correlated) RGB, RGBW and standard tape lights; LED pendants; LED step lights; and LED emergency / exit signs.

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