SONNEMAN–A Way of Light Appoints New Vice President of Marketing and E-Commerce

LARCHMONT, NY – SONNEMAN—A Way of Light is excited to name Sam Broder-Fingert the Vice President of Marketing and E-commerce for the brand. In his new role, Broder-Fingert will apply over a decade of experience in e-commerce, marketing, and digital strategy to expand SONNEMAN’s business channels and brand messaging. Broder-Fingert will further solidify SONNEMAN’s reputation as a leader in architectural lighting by identifying key marketing avenues and opportunities, with an enhanced focus on digital initiatives.  

“SONNEMAN has always been a pioneer in the lighting industry, specializing in minimalist, modern LED designs that are endlessly scalable to suit the needs of the architecture and design community,” said Robert Sonneman, founder and chief creative officer, SONNEMAN—A Way of Light. “Sam is a natural leader and seasoned marketer, making him an excellent candidate to further convey SONNEMAN’s unique value proposition through expanded digital and marketing verticals, as a means to better serve the commercial, contract, and residential industries.”

Prior to joining the SONNEMAN team as Vice President of Marketing and E-commerce, Broder-Fingert served as Vice President of E-commerce for London Luxury, a leading global manufacturer of premium products for the home. Previously, he held e-commerce and marketing management positions at AB InBev and Amazon. Broder-Fingert received his BA from Duke University and his MBA from Harvard Business School, where he graduated with distinction.

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