In any given industry, Sales is the life line to the success of the company. From non-profits to animal hospitals, from new cars to building contractors, everyone in some way must sell their products or services. The characteristics of what makes a quality salesperson successful is having a product they believe in and are proud to represent.
Larry Swoboda, principal owner of Swoboda Lighting, over the past 10 years has been representing Los Angeles Lighting Manufacturing Company, Inc. in Northern California and Nevada. More than just another Manufacturer Representative Agency with 100 product lines to represent, Larry believes in working with a select group of manufacturers that he believes in.
With almost 33 years as a manufacturer representative, Larry does not represent just any manufacturer. Rather, he represents manufacturers he believes provide him with quality products and are able to support him in all his efforts.
Larry’s dedication of providing his customers the absolute best products and services has paid off. Los Angeles Lighting Mfg. Co. is proud to congratulate him in becoming their most recent manufacturer representative to join their Million Dollar Club for 2018.
This achievement is not easily accomplished in today’s competitive environment. When asked how he was able to accomplish this achievement, he credits the people at LA Lighting, “If it wasn’t for the outstanding dedication and professionalism of the Customer Service and Engineering team at LA Lighting, I do not believe I would be as successful in my sales.”
Additionally, Larry believes in promoting LA Lighting’s quality by explaining, “Every fixture is 100% tested before it leaves the factory; they only incorporate top-tier components inside all their fixtures, and the lead times are reliable and dependable.” Larry also conveys the fact that LA Lighting is the largest US Manufacturer on the West Coast.
Kyle Everson, National Sales Manager for LA Lighting is quoted saying, “Larry is like no other successful rep out there, he takes great pride in knowing his product lines and is not afraid to ask for help when needed. Larry is very knowledgeable and personable. His customers rely on him to provide the best products and services for their projects. Larry sets the bar for excellence and professionalism.”