LOS ANGELES, CA – CSL (Creative Systems Lighting), a division of Hudson Valley
Lighting Group (HVLG) and leading manufacturer of high-performance, architecturally-driven
lighting solutions for commercial and residential spaces, is thrilled to introduce a new look and
feel. The complete rebrand includes an evolved brand aesthetic, refined logo and messaging, and
an enhanced website experience, all aimed at further distinguishing itself among recessed
lighting competitors and solidifying the brand’s position as a provider of evolutionarily-forward
products within the architectural lighting industry.
CSL’s new visual identity presents technical information often associated with recessed
lighting in a refreshing and approachable way, setting it apart from competitors with a
conversational voice designed to inspire excitement and foster a strong sense of connection
between customers and the brand. The rebrand introduces an aesthetic of warm tones and simple
iconography, which has been thoughtfully integrated across CSL’s website, revamped logo, and
product and lifestyle photography. This modern approach highlights the brand’s comprehensive
range of lighting solutions in a modern manner to architects, high-end home builders, lighting
designers, and agents with diverse project needs and specifications, without sacrificing the
sophistication CSL is known for.
CSL’s rebrand is a reflection of the brand’s ongoing dedication to expanding its customer
network by effectively communicating the breadth and versatility of its product portfolio, and
ability to accommodate a wide range of commercial and residential lighting needs. With a new
aesthetic and refined messaging, CSL looks forward to articulating to new and existing partners
that the brand is a trusted friend sitting squarely at the intersection of technical savviness,
reliability, quality, and accessibility.
CSL has perfected its portfolio to include a full suite of unparalleled, performance-
engineered solutions that represent an evolutionary leap forward in architectural lighting
including Recessed Downlights, Multiples, and Cylinders, and the rebrand strongly articulates
this to set CSL apart from its industry competitors.
To learn more about CSL’s products and services, and to experience the rebrand online,
visit: www.csllighting.com.
