PEACHTREE CITY, GA – Eaton, a U.S. Environmental Protection Agency’s 2017 ENERGY STAR® Partner of the Year – Sustained Excellence Award recipient, today announced that BUILDER magazine’s 2017 Brand Use Study named its Halo® product line the brand leader in lighting. Awarded for an unprecedented 19th consecutive year, the Halo product line of recessed, track and surface lighting products was given top honors, sweeping all four lighting categories of Brand Familiarity, Brands Used in the Past Two Years, Brands Used the Most and Quality.
The survey rates important factors influencing the brand selection process that include product performance, price, availability, warranty, ease of installation, manufacturer’s reputation and relationships, as well as green/sustainable features.
“Once again we are honored to receive this recognition and appreciate the ongoing support of builders, builders/developers and general contractors,” said Glenn Siegel, director, marketing and product management, Eaton’s Lighting Division. “For more than 60 years, our state-of-the-art engineering, on-going research and development, meticulous product standards and the tradition of unparalleled service has distinguished the Halo product line the building community knows and trusts.”
Hanley Wood’s BUILDER magazine and The Farnsworth Group, an independent research company, conducted the 2017 BUILDER Brand Use Study to provide an in-depth look at the product brands recognized and used most by builders, as well as their opinions on important factors that influence brand selection. The report highlights respondents’ opinions in 51 product categories, with results featured in the April issue of BUILDER magazine.
From what began as a small business start-up in 1956 to the industry leader today, Eaton’s Halo product line has been providing builders and customers with high-quality lighting products for their homes and businesses, including the first ENERGY STAR®-certified light-emitting diode (LED) downlight in 2009. The product line includes an extensive offering of LED downlights, undercabinet products, pendants, track lighting and other surface-mounted solutions.
For more information on Eaton’s lighting solutions, visit: www.eaton.com/lighting.
