IDEAL Industries, Inc. indicates a higher commitment to marketing strategy adding a Chief Marketing Officer to its leadership team
SYCAMORE, IL – Industries, Inc. announces an expansion of its leadership team by adding Pam McMeen as Chief Marketing Officer (CMO) on April 1, 2024. Under Pam’s leadership, the company will pursue an ambitious growth plan to become a more dominant market leader across its three divisions: IDEAL Electrical™, Anderson Power™, and Enatel.
“The addition of this role comes at a time when our three companies are innovating tools and technology at a pace that hasn’t been seen in decades,” noted CEO Steve Henn. “We’re poised for incredible growth in the coming years, especially with the expected market expansion in the electrical and power industries. We’re confident that by adding Pam as CMO, she will help our company achieve the market growth these revolutionary new products deserve, while also helping us be more strategic in marketing our existing core portfolio.”
Since 2021, Pam has been a Board Director for IDEAL Industries, Inc. and has a strong passion for the IDEAL business. Most recently, Pam was the CMO for Chamberlain Group which she joined in 2014. During this time, Pam defined the portfolio strategy, brand architecture and positioning for Chamberlain Group’s portfolio and worked closely with business unit leaders to develop effective marketing strategies that drove transformational growth. Previously, Pam worked at consumer goods companies in marketing roles for Lifetime Brands and Instant Brands, LLC. Throughout her career, Pam has been an influential leader and strong collaborator, aligning marketing initiatives with business goals and has consistently exceeded performance objectives. Pam holds a bachelor’s degree in business administration from the University of Wisconsin-Whitewater and an MBA from Northern Illinois University.
Pam is a skilled brand and product marketer with extensive experience launching innovative new products. She’s known for her customer focus, impactful marketing campaigns and P&L discipline.
On beginning her journey with IDEAL, Pam said, “I’m thrilled to join the leadership team as IDEAL begins this next exciting chapter. I look forward to working with all the talented marketers already at the company to accelerate growth and increase shareholder value for this well-established family-owned business. I enjoyed my time as a Board Director for IDEAL and welcome the opportunity to transition to a more active role in executing the long-term strategy.”
For more information, visit: https://www.idealindustries.com/
