Pelican sets the stage for the next era of growth, innovation, and expansion with new leadership
TORRANCE, CA – Pelican Products, Inc. announced the appointment of James “JC”
Curleigh as the company’s new Chief Executive Officer. Curleigh brings a wealth of experience
that will guide the company through its next phase of growth and innovation.
With over 30 years of experience in high-powered brands such as M&M Mars, Salomon
Sports, TaylorMade Golf, Keen Footwear, Levi’s Apparel and most recently Gibson Guitars,
Curleigh is well-equipped to help lead Pelican to new heights. His visionary leadership and
ability to adapt to changing market dynamics align seamlessly with Pelican’s commitment to
delivering exceptional products and experiences to its global customer base.
“JC brings deep consumer and commercial experience to Pelican, a brand that has built
tremendous loyalty and is now ready for the next stage of growth,” said Brandon Crawley,
interim CEO of Pelican and Managing Director at Platinum Equity, which acquired Pelican in 2021. “Pelican’s well-deserved reputation in protective cases lays the groundwork for
development of a more diverse product set. JC is the right leader to continue to broaden Pelican’s
reach and leverage its core strengths to capitalize on emerging opportunities in the industry.”
Curleigh’s expertise will play a pivotal role in advancing Pelican’s mission, leading the
strategic direction, focusing on product innovation, driving customer engagement, and
accelerating market expansion. As a forward-looking leader, JC aims to leverage emerging
technologies and trends to keep Pelican at the forefront of the industry.
“The opportunity to lead another iconic brand confidently into the future is very exciting
for me professionally and personally,” said Curleigh. “I look forward to leading the team to
further unlock the potential of the Pelican brand with the right balance of insights, inspiration,
and innovation.”
For more information, visit: www.pelican.com.
