In late January, Soraa announced the launch of Soraa Radiant and Healthy LED bulbs for the home. These two lights bring a technically advanced, professional quality level of lighting to consumers. Soraa has combined the energy efficient benefits of LED with two important advancements: full spectrum color with Soraa Radiant™ LED bulbs for your visual soul, and Zero Blue light with Soraa Healthy™ LED bulbs for restful sleep.
Within 24 hours after the new product launch, Soraa had sold out of their award-winning LED bulbs, showing that there’s a strong demand in the consumer market for high-quality LEDs for the home.
Soraa’s professional bulbs have illuminated many of the world’s most famous historical buildings, museums, hotels, galleries, and luxury retailers for nearly a decade. With Soraa Radiant LED bulbs, consumers can now bring that full spectrum color experience to their homes and enjoy natural, vibrant color the way it was meant to be seen.
Standard LED bulbs have color gaps; reds are not deep and rich, skin tones look unattractive, and shades of white easily blend into just one color. These gaps make standard LED light appear dull and artificial. Red is measured by a value called R9, and white is measured by a value called RW. Standard LED bulbs have R9 values below 10% and RW of zero. Soraa Radiant LED bulbs create light with an R9 value of 95% and an RW value of 100%.
Human evolution and health is driven by light, and recent science is discovering the principal importance of how light can affect sleep, and how poor sleep affects health. Invisible blue light is like the sun’s wakeup call in the morning: it triggers our bodies to ease out of rest and be productive. At night sunlight naturally loses the invisible blue color spectrum and prompts our bodies to prepare for sleep by beginning melatonin production. Melatonin is a natural hormone that helps regulate sleep and wake cycles. When blue light disappears and melatonin levels rise, we become sleepy.
Soraa Healthy LED bulbs are the only Zero Blue™ lights available. A beautiful soft white light that produces none of the melatonin inhibiting invisible blue light that all other LED bulbs produce. Evenings spent in Soraa Healthy light are a more natural way to prepare your body for the restful sleep it needs and craves.
For more information, visit: www.soraa.com.
