PLANO, TX – Rafael Garcia, Senior Vice President of Marketing of Hilti North America, has been promoted to the Hilti Group Business Unit Head for Direct Fastening effective January 2022. He will be relocating to the global headquarters in the Principality of Liechtenstein.
As marketing head, Rafael has been instrumental in establishing and driving strategy execution while scaling and professionalizing the marketing function to bring value to Hilti customers through an innovative portfolio of hardware, software, and service solutions. He has been in this role since 2013 and was among the first wave of Hilti team members moving to Texas when the organization relocated headquarters operations to Plano in 2014.
Rafael joined Hilti 20 years ago in a finance role at Group headquarters and went on to be a project and product manager in the Direct Fastening Business Unit. In 2017, he relocated to the US as an account manager then regional manager, marketing director and later senior vice president of marketing.
Rafael holds a M.S.E. in Mechanical Engineering from the Federal Institute of Technology, ETH Zurich. He and his family will relocate to the Hilti Group Headquarters area for this assignment.
Rafael will be replaced by Erik Mikysa, currently head of marketing for Hilti Group Business Unit Diamond Systems, who will return to North America July 1, 2021 to begin the transition. In this role he will report to Martina McIsaac, region head and chief executive officer.
Erik joined Hilti North America in 2013 and worked as senior director of Services. In 2016 he was promoted to Hilti Group Headquarters to become a segment manager for Business Unit Diamond. In 2018 Erik was promoted into his current role where he has been instrumental in steering the business unit’s strategy and planning processes. Erik holds a B.A. in Economics and History from the University of North Carolina at Chapel Hill and an MBA from Stanford University.
Erik and his family will relocate to the Plano, Texas area for this assignment.