NICOR Promotes Bill Goettsche to Vice President of Regional Sales

NICOR Promotes Bill Goettsche to Vice President of Regional Sales

ALBUQUERQUE, NM – NICOR Incorporated announced the promotion of Bill Goettsche, to vice president of regional sales. Goettsche has had a long history in the electrical industry with roles such as regional vice president at Universal Lighting, product marketing manager for Eaton Cutler Hammer, and other leadership roles at Square D, Wesco and Westinghouse Electric.

“I’m pleased to announce the promotion of Bill Goettsche as the vice president of regional sales. He has been an excellent addition to the NICOR team and has shown tremendous growth in his territory. With his demonstrated leadership ability, I am fully confident that he will drive the sales team to success. His sales acumen and previous experience will be a huge factor. Congratulations Bill!” Said Lawrence.

In this new role Goettsche will be responsible for all sales and profitability on a national level for all products sold through assigned agents. Bill is responsible for leading a sales team of six regional and district sales managers.  In his previous position Bill was the Southeast regional sales manager for NICOR.

“I’m pleased to be part of a company that has grown significantly, is prepared to continue growth despite market/virus impacts and be part of a strong sales team,” Goettsche said.

Goettsche will report to NICOR’s President and CEO Rocklan Lawrence and be based out of Gainesville, Florida. Previously Bill was the Southeast regional sales manager at NICOR.

Goettsche has a Master of Business Administration in Quantitative Analysis from Loyola University, Chicago, a Bachelor of Science in Quantitative Analysis from the University of Florida, and an Associate of Arts Degree in Physics from North Florida College.

NICOR is a leading manufacturer of lighting fixtures and controls for the commercial and residential markets. For more information, visit the website at:

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