Nora Lighting Expands Showroom Sales Network with North & South Lighting and Starry Lights

Nora Lighting Expands Showroom Sales Network with North & South Lighting and Starry Lights


COMMERCE, CA – Nora Lighting President and CEO Fred Farzan has announced the expansion of the company’s showroom sales network with the appointment of two new rep agencies.

North & South Lighting Sales will represent Nora in the Carolinas. Steve Baker, based in Hampstead, NC, will oversee North Carolina showroom sales, and Alan Huffman, based in Easley, SC, will direct South Carolina representation.

Starry Lights & Associates, headquartered in Pittsburgh, PA, will showcase Nora Lighting in Kentucky, Ohio, western Pennsylvania and West Virginia. Owner Jerry Starry will supervise the sales program.

“Nora Lighting is delighted to welcome both North & South Lighting and Starry Lights to our showroom sales team,” said Farzan.

“The market demand for Nora products, especially LEDS, has been on a fast-paced trajectory and we are fortunate to have two highly-experienced showroom sales teams onboard,” said Farzan.

“We see encouraging signs of accelerated growth this year with construction and remodeling leading the way. This means more demand for top quality technical support, and these two sales firms are well-equipped to work with lighting designers, installers and specifiers. They will do a fine job of representing the Nora line.”

Nora Lighting has been a pioneer in the development and introduction of LED technology. The company features one of the industry’s most extensive selections of LED products including: LED dedicated and retrofit downlights; smart LED RGBW downlights; LED track and rail fixtures; LED edge-lit panels; LED MLS (multi-lighting systems); LED linear and under cabinet lightbars; LED puck lights; LED high-output, Hy-Brite, side-lit, CCT (color correlated) RGB, RGBW and standard tape lights; LED pendants; LED step lights; and LED emergency / exit signs.

Along with LED fixtures, Nora manufactures incandescent, fluorescent and HID sources in track and rail systems, recessed lighting, multiple lighting systems, under cabinet and an expanding series of accent lights, including pendants and sconces.

Nora products can be seen in lighting showrooms and professional electrical distributorships in North America. For more information, visit:


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