PEARL Announces Rebrand with New Name and Mission

PEARL Announces Rebrand with New Name and Mission


WHEAT RIDGE, CO – The Professional Electrical Apparatus Recyclers League (PEARL) has announced its new name – the Professional Electrical Apparatus Reconditioning League – and a new logo as part of a significant rebranding of the organization. This new visual identity celebrates how the association has evolved throughout its history and recognizes the changing needs of the reconditioning industry.

For the past two decades, PEARL has worked to unite suppliers of safe, high-quality surplus and reconditioned electrical equipment. These products make up a substantial part of the market and represent equipment that is trustworthy, reliable and environmentally-friendly. The organization is committed to promoting safe and reliable reconditioning practices, and is an ANSI Accredited Standards Developer.

“Since 1997, reconditioning has grown to be an invaluable part of the marketplace,” said Howard Herndon, president of PEARL. “As an organization, PEARL has worked hard to establish trust, integrity and awareness of reconditioned electrical equipment within the industry. We felt it was important to incorporate ‘reconditioning’ into our name to reflect the industry-trusted codes and standards that now recognize this practice. This update also more accurately reflects what our members do. Reconditioning equipment goes beyond the concept of merely recycling – it means restoring a product back to an operational state that can be used safely and effectively in the marketplace.”

PEARL’s new logo reflects the modern, authoritative voice that it has brought to the industry, as well as the sustainable aspects of reconditioning, with a bold green arrow symbolizing electrical products re-entering the marketplace. PEARL’s Quality Seals, white papers, standards, test reports, technician certification program and annual conference have also been redesigned to represent the new brand. PEARL has also updated their mission statement, reaffirming the organization’s commitment to “developing, advancing, and promoting safe reconditioning practices for electrical equipment.”

As a final key component to the rebrand, a new and improved website has been launched to better connect suppliers with customers in need, as well as to provide easy access to PEARL’s educational and certification programs, expert resources, publications, and safety information.

“I have seen PEARL evolve from a small group of supplier companies dedicated to uplifting the reconditioning industry into a significant force in the electrical field,” said Herndon. “Our updated branding and mission reflect these accomplishments and acknowledge how our industry has grown.”

PEARL’s rebrand was announced during their 20th annual Electrical Safety, Reliability and Sustainability Conference & Exhibition, which took place April 6-9 in Newport Beach, California.

For more information on PEARL and the reconditioning industry, visit:



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