Electri-Flex Company wins the 2020 tED Magazine Best of the Best Marketing Award for a Product Launch featuring the Company’s Cutting Division Service.
Customers requiring large quantities of multiple cut-piece flexible electrical conduit can have it cut to their required length and have the ends cleaned and deburred right at the factory. Orders are then packaged and shipped directly to the jobsite. This service saves time on installations, reduces labor and tools required, reduces or eliminates conduit scrap, and decreases jobsite accidents that could result from improper cutting.
Electri-Flex implemented a cost-efficient and highly effective communication strategy to reach the target audience. Janelle Blazejewski, Marketing Manager, shared their winning formula, “We selected high impact communication mediums such as social and digital media, email marketing, tradeshow opportunities, and our distribution and Rep networks. These efforts led to a 40% increase in Web site traffic the month of release and a 20% increase in cutting division sales in a four-month period.”
tED Magazine honored 23 different companies for their marketing efforts in 2020, with a total of 50 entries earning awards. Entries are judged in 10 different categories and subdivided by distributors and suppliers, then judged separately based on revenue.
For more information on Electri-Flex Company, visit: www.electriflex.com.